IxDA Creative Solution project paired me with local brand Jonboy Caramels to study the long and short term effects of COVID on Ecommerce. When the world shut down March 2020, I wondered how the world would change and if that change was here to stay? Through user studies, quantitative research, and a website redesign I identified the low hanging fruit options for Jonboy to capture online sales and keep the business afloat. My research showed that online sales did spike the months after the world shut down and stayed high year over year. My zoom call user testing interviews showed that the new website needed key UX design features such as sales banners, full bleed hero images of delicious caramels, and a more memorable home page. Using Shopify website builder, I designed a new website for Jonboy that is easy for my client to maintain and keeps their ecommerce customers coming back for more.

Check out the NEW Jonboy website I designed. If you have a sweet tooth like me, you’ll buy some delicious caramels while you’re there.
https://jonboycaramels.com/

Collaborators:

Jonboy Caramels - Client, IxDA Seattle - Nonprofit Creative Agency