Tillamook Cheese launched their New York Slices Activation Event at Hudson Yard in 2023. Cheesy and fun is right up my alley, which made me a perfect freelance addition to the Happy Lucky team. The ask was to design a one day event marketing summer vibes and grillables with Tillamook Cheese. I pitched three interactive over-the-top activations including a gamified hamburger flip contest, influencer led cooking demo from the inside of an oversized grill, and food truck services from a giant custom branded boombox. Working with the build team in NYC, I handed off construction drawings of all buildable parts to expedite the two week design to build process.

Collaborators:

Happy Lucky Inc - Agency, Graphic Designer - Ricky Young, Project Manager - Tamara Deike, Creative Direction - Chad Evans, Konduit Inc - Production