As the 3D Designer on the project, I developed and iterated through three creative design rounds, refining the spatial language and display elements to best align with Fjällräven’s brand story and values.

The space features a Families Map installation with laser-etched graphics, subtle metal inlays, and fine joinery crafted as a formal placard, alongside a minimalist Timeline display composed of framed imagery, brushed metal numbering, curated product moments, and light birch standards. Rooted in material honesty and precision, the design reflects Fjällräven’s commitment to craftsmanship, where quality is revealed through thoughtful detail.

Collaborators:

Axiom - Production. Angie Maurer - Creative Director.